Client: The Contact Group

Role: Integrated Advertising Agency

Activity: Marketing Industry Triathlon

What did we do:

Developed an integrated advertising campaign comprising Digital ads (various formats), ECRM alerts, Press ads and event collateral, to launch the inaugural Marketing Industry Triathlon.

The Contact Group, in partnership with the MCCA and Marketing magazine briefed Kodu to create an overall brand look and feel for the new Marketing Industry Triathlon event and drive awareness and sign-up via an integrated ad campaign that would really resonate with the audience.

Creatively, Kodu developed a campaign look and feel that played on the tough, raw nature of Triathlon and delivered messaging that really tapped into the competitive spirit that exists between agencies and clients. The copy was tongue in cheek but designed to get a rise out of the audience and motivate them to sign up for the event. The work was deployed across trade titles on and off line so as to hit the audience in a highly targeted way.

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