Client: Puma

Role: Digital Agency (online retail innovation)

Activity: Shoe Selector Retail Website

What did we do:

Puma approached Kodu to work on a compelling online retail experience for the launch of their new L.I.F.T trainer range. Most online retailers don’t offer the consumer a varied experience when viewing products, typically a large image and a 360º view is as far as it goes.

It became apparent during our audience audit that a major factor when buying new trainers is actually seeing what they look like on your feet and with your outfit. The result is an immersive retail experience that allows consumers to do just that and further maximises both the profile and value on their brand ambassadors.

www.jdsports.co.uk/puma
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