Client: Microgaming (Pepper Corp) 

Role: Digital Agency

Activity: Digital viral advertising

What did we do:

Working alongside Pepper Corp, a fellow group agency, Kodu created a video-based online ad to support the launch of a Microgaming product, “MySlot”. An industry first, MySlot allows the user to personalise their gaming experience by adding their own music and photos.

The ads featured a set of different scenarios, each of which communicated the product’s USP of “Play your own way”. The ads were distributed to a host of gaming sites such as Ladbrokes who used the ad to drive traffic and awareness.

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