Client: Eurosport UK

Role: Integrated Agency

Activity: Eurosport PGA Golf advertising

What did we do:

Capitalising on the demise of Setanta, Eurosport acquired the programming rights to broadcast the US PGA Tour to bolster their major event sports coverage. Due to the nature of this programming acquisition the Client advertising brief to Kodu included an extremely tight turnaround of creative and artwork.

Our response was to create a simple call to action to communicate that the US PGA golf coverage was back on and to drive golf enthusiasts along with ex-Setanta viewers to its new broadcast destination with Eurosport. This was delivered within 48 hours from receipt of brief, through concept development, artwork and insertion within the national press (multiple format and insertion).