Client: Eurosport UK

Role: Integrated Agency

Activity: Eurosport Tour De France ‘King of the Road’ viral & online advertising

What did we do:

To leverage Eurosport's coverage of the Tour de France and to generate excitement amongst cycling enthusiasts we developed and launched the ‘King of the Road’ viral game. The purpose of the activity was to communicate Eurosport’s expertise in Cycling broadcast, promote awareness of their programming content and ultimately drive reach and ratings on channel for the TDF coverage via engaging and fun content.
Have a go...

www.eurosport-kingoftheroad.com