Client: Bernard Matthews (Momentum)

Role: Full Service Digital Agency

Activity: Web development, advertising and eCRM

What did we do:

In 2008 Bernard Matthews undertook a brand repositioning and re-launched as Bernard Matthews Farms - moving the brand back to its farming roots and communicating that all their Turkeys are now exclusively born & bred in the UK.

Kodu was responsible for the complete repositioning of the brand online. This incorporated complete re-design of both the Corporate and Consumer websites to reflect the new brand identity and ATL positioning. Bringing to life the farming heritage, pride of the employees and transparency of the brand were central to the creative development and production of the site.

A digital brand ad campaign (various formats) was deployed to announce the re-launch of the brand and drive traffic to the new websites. Outbound eCRM was used to announce the re-launch of the brand to the existing database and drive traffic to site, so the audience could engage with and understand the new brand positioning.

www.bernardmatthewsfarms.com
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