About us
Kodu
Kodu is a specialist brand communications agency delivering immersive, interactive experiences through digital channels. Our team has been at the forefront of digital and integrated marketing for over 18 years with our senior management team coming from industry leaders Ogilvy & Mather, Bates, McCann and Y&R agency groups as well as tech leaders such as TangoZebra and Google. We are truly inspired by technology and live & breathe all things digital.
With ad-spend increasingly shifting away from traditional media there are many good and reputable agencies who ‘do digital’, but few offer strategic insight and coherent (up and down stream) digital services to their clients as part of their overall communications output. At Kodu, our approach is to integrate the digital and physical spaces seamlessly through the understanding of consumer motivations, user relationships and where the digital and real worlds collide.
We believe that today's digital consumer is not as media captive as yesterday's consumer. They are natural multi-taskers, jumping from device to device and media to media with the touch of a button or a click of a mouse. Our focus is on engaging the digital audience and threading brands into their day-to-day lives. Our ideas start in the form of digital content, and then use media to tell the story across multiple channels that work together. The product of this is content that consumers actually choose to engage with because it's relevant and compelling to them.
Kodu is a specialist brand communications agency delivering immersive, interactive experiences through digital channels. Our team has been at the forefront of digital and integrated marketing for over 18 years with our senior management team coming from industry leaders Ogilvy & Mather, Bates, McCann and Y&R agency groups as well as tech leaders such as TangoZebra and Google. We are truly inspired by technology and live & breathe all things digital.
What makes us different
With ad-spend increasingly shifting away from traditional media there are many good and reputable agencies who ‘do digital’, but few offer strategic insight and coherent (up and down stream) digital services to their clients as part of their overall communications output. At Kodu, our approach is to integrate the digital and physical spaces seamlessly through the understanding of consumer motivations, user relationships and where the digital and real worlds collide.
Our approach
We believe that today's digital consumer is not as media captive as yesterday's consumer. They are natural multi-taskers, jumping from device to device and media to media with the touch of a button or a click of a mouse. Our focus is on engaging the digital audience and threading brands into their day-to-day lives. Our ideas start in the form of digital content, and then use media to tell the story across multiple channels that work together. The product of this is content that consumers actually choose to engage with because it's relevant and compelling to them.
Our thinking
Digital provides brands and organisations with huge opportunities to engage consumers in many areas of their daily lives. At Kodu we consider the following 4 areas when producing our work, no matter how big or small the brief is:
Integrate - traditional offline activity can be further enhanced through integration with digital media.
Involve - digital provides a DR (direct response) opportunity for consumer engagement through all aspects of brand communication.
Interact and inspire - consumer interaction with rich brand experience across media gives them a deeper relationship with the brand and a higher propensity to become a brand advocate.
Innovate - we push and challenge what's possible, maximising the full potential of the digital space.
